This book is for managers like Lars, a senior German manager who has worked and lived in many countries and is now in charge of operations at a multinational technical firm, working with his teams to develop and implement global strategies; like Magdi, a senior Lebanese manager who has also worked and lived in many countries and is now in charge of an important, but challenging, country organization for a global multinational company; and like Amanda, an American senior manager with a great track record in new product development and marketing at many important Silicon Valley firms, now with direct responsibility for international operations.